About Ted Keenan
Who is this guy?
Analytic, innovative, and resourceful product leader developing concepts and taking them through successful go-to-market strategies. Expertise in product management practices and enterprise software solutions with a particular focus on gaming platforms, loyalty systems, cashless solutions, AI/ML offers, and content delivery.
Light & Wonder
Ted joined Light & Wonder to lead product management for an emerging product group. Close collaboration with business customers coupled with strong product management processes and evangelism led to successful products including iVIEW, Display Manager, Elite Bonusing Suite, cashless, mobile apps, web content management, and more. During his tenure, the Gaming Systems business unit grew revenue 500% with Ted serving in several product-related roles culminating as VP of Product Management leading a team of 19 global product managers delivering world-class enterprise software solutions.
TAG Networks
Ted joined TAG Networks, a venture funded start-up, to create a games channel for interactive TV. Leading a team of 3 product managers and a UX designer, a proprietary software platform was created, over 35 games were produced by internal and external development teams, and a subscription model was deployed achieving 11% subscription rate.
Sierra Design Group / Arcade Planet
Ted joined Arcade Planet, a Larry Elison funded company, to create and launch an online games site. A strong product portfolio supported by a third-party developer program, high conversion rates, and an online distribution channel of 14,000 affiliates, 100 co-branded sites, and integrations with major portals fueled growth to over 4 million registrants when acquired by Sierra Design Group.
Virtual World Entertainment Group
Ted co-founded Fasa Interactive to develop high-production-value consumer games for consoles and personal computers. Funding from strategic partners supported the aquisition of Virtual World Entertainment, a location-based-entertainment developer, to leverage talent across both platforms. Within 4 years the entity was acquired by Microsoft.
For fun...
Ted is hiking, biking, or skiing. Ted applies his product expertise by creating feature comparison charts for equipment, mapping tools, and route planning software to successfully create and lead challenging endurance activities.
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